From
Loss to
Revenue
How DigiFix turned a ₹50K/month loss into ₹1.5 Lacs of revenue in just 15 days — with a ₹5,000 Meta Ads budget for a Jodhpur-based compostable bags manufacturer.
Case Study • Meta Ads • Lead GenerationEcoRoute
Compostables
Jodhpur, Rajasthan
EcoRoute Compostables is a newly established compostable bags manufacturer based in Jodhpur, Rajasthan. With a freshly built manufacturing unit and growing operational costs, the brand was bleeding ₹50,000 every month with no clear path to customer acquisition.
Traditional marketing — including newspaper ads — returned virtually zero ROI. The brand needed a modern, performance-driven approach to reach the right customers, fast.
DigiFix stepped in with a full-funnel Meta Ads strategy — from shooting ad creatives to building WhatsApp chatbot funnels — and delivered ₹1.5 Lacs in revenue within 15 days, spending just ₹5,000 on ads.
EcoRoute Compostables had everything in place — a functional manufacturing unit, a quality product, and growing demand for eco-friendly alternatives in the market. But the brand had no marketing engine.
Their one attempt at paid marketing — newspaper ads — produced near-zero response. With operational costs running ahead of revenue, the brand was losing ₹50,000 every single month.
Three core gaps made it impossible to scale through traditional means: no targeted reach, no lead capture system, and no differentiation between retail and wholesale customer segments.
DigiFix engagement
Pre-Campaign Snapshot
Newly constructed manufacturing unit with idle capacity
₹50,000/month operational loss with no customer acquisition channel
Newspaper ads tried — ROI: nearly zero
No digital presence, no Meta Ads history, no lead funnel
Two distinct buyer personas with very different decision journeys: small retailers vs. premium/large businesses
No ad creatives, no brand content, no WhatsApp automation
Full Creative Takeover — Shoot to Publish
DigiFix took end-to-end control of all creative production. This included scripting, filming ad commercials, designing static ad images, and creating platform-optimised assets for Meta. No generic stock footage — every piece of content was crafted specifically for EcoRoute's two buyer segments and the Jodhpur market.
Persona-Led Campaign Architecture
Two distinct campaign tracks were built for two radically different buyer types. For small shop owners and local retailers, ads were created in simple, conversational Hinglish/local language with direct CTAs — "Call Now" or "WhatsApp us directly." For premium brands and larger businesses, a structured funnel was built with professional messaging and a WhatsApp chatbot to qualify leads before human follow-up.
Hyper-Local Geo-Targeted Meta Campaigns
Rather than running broad national campaigns that drain budgets, DigiFix implemented precise geo-targeting to focus ad spend on the most relevant local and regional markets — where EcoRoute could fulfil orders efficiently and where eco-friendly product demand was growing. This ensured every lead generated was a genuinely reachable prospect.
Dual-Funnel Lead Capture System
A two-track lead capture system was deployed. The mass-market track used Meta Lead Forms with direct WhatsApp and call-through CTAs for fast, frictionless contact with small buyers. The premium track routed leads through a WhatsApp chatbot that filtered intent, asked qualifying questions, and passed high-quality prospects to the sales team — eliminating wasted follow-up time on low-intent enquiries.
The Numbers Don't Lie
The campaign dashboard from Meta Ads Manager tells the story plainly. Running the "Ecoroute || Leads || 5th Jan" campaign, DigiFix generated 193 verified leads from a total spend of just ₹2,288 — at a cost per lead of ₹11.86 (averaging ₹4–7 for the best-performing ad sets).
Total reach of 29,834 unique users and 46,200 impressions — all within a tightly controlled daily budget of ₹189.
Actual Meta Ads Manager screenshot — Ecoroute campaign
Three things made this campaign exceptional. First, creative ownership — by producing all ad content in-house, DigiFix ensured the messaging felt authentic and local, not generic. Second, persona precision — recognising that a small kirana owner and a corporate procurement head need radically different conversations, and building separate funnels for each. Third, budget discipline — geo-targeting and inventory-led campaign logic meant every rupee worked for an audience that could actually become a customer. The result was not just leads — it was a business pulled back from the edge.
From
Loss to
Revenue
How DigiFix turned a ₹50K/month loss into ₹1.5 Lacs of revenue in just 15 days — with a ₹5,000 Meta Ads budget for a Jodhpur-based compostable bags manufacturer.
Case Study • Meta Ads • Lead GenerationEcoRoute
Compostables
Jodhpur, Rajasthan
EcoRoute Compostables is a newly established compostable bags manufacturer based in Jodhpur, Rajasthan. With a freshly built manufacturing unit and growing operational costs, the brand was bleeding ₹50,000 every month with no clear path to customer acquisition.
Traditional marketing — including newspaper ads — returned virtually zero ROI. The brand needed a modern, performance-driven approach to reach the right customers, fast.
DigiFix stepped in with a full-funnel Meta Ads strategy — from shooting ad creatives to building WhatsApp chatbot funnels — and delivered ₹1.5 Lacs in revenue within 15 days, spending just ₹5,000 on ads.
EcoRoute Compostables had everything in place — a functional manufacturing unit, a quality product, and growing demand for eco-friendly alternatives in the market. But the brand had no marketing engine.
Their one attempt at paid marketing — newspaper ads — produced near-zero response. With operational costs running ahead of revenue, the brand was losing ₹50,000 every single month.
Three core gaps made it impossible to scale through traditional means: no targeted reach, no lead capture system, and no differentiation between retail and wholesale customer segments.
DigiFix engagement
Pre-Campaign Snapshot
Newly constructed manufacturing unit with idle capacity
₹50,000/month operational loss with no customer acquisition channel
Newspaper ads tried — ROI: nearly zero
No digital presence, no Meta Ads history, no lead funnel
Two distinct buyer personas with very different decision journeys: small retailers vs. premium/large businesses
No ad creatives, no brand content, no WhatsApp automation
Full Creative Takeover — Shoot to Publish
DigiFix took end-to-end control of all creative production. This included scripting, filming ad commercials, designing static ad images, and creating platform-optimised assets for Meta. No generic stock footage — every piece of content was crafted specifically for EcoRoute's two buyer segments and the Jodhpur market.
Persona-Led Campaign Architecture
Two distinct campaign tracks were built for two radically different buyer types. For small shop owners and local retailers, ads were created in simple, conversational Hinglish/local language with direct CTAs — "Call Now" or "WhatsApp us directly." For premium brands and larger businesses, a structured funnel was built with professional messaging and a WhatsApp chatbot to qualify leads before human follow-up.
Hyper-Local Geo-Targeted Meta Campaigns
Rather than running broad national campaigns that drain budgets, DigiFix implemented precise geo-targeting to focus ad spend on the most relevant local and regional markets — where EcoRoute could fulfil orders efficiently and where eco-friendly product demand was growing. This ensured every lead generated was a genuinely reachable prospect.
Dual-Funnel Lead Capture System
A two-track lead capture system was deployed. The mass-market track used Meta Lead Forms with direct WhatsApp and call-through CTAs for fast, frictionless contact with small buyers. The premium track routed leads through a WhatsApp chatbot that filtered intent, asked qualifying questions, and passed high-quality prospects to the sales team — eliminating wasted follow-up time on low-intent enquiries.
The Numbers Don't Lie
The campaign dashboard from Meta Ads Manager tells the story plainly. Running the "Ecoroute || Leads || 5th Jan" campaign, DigiFix generated 193 verified leads from a total spend of just ₹2,288 — at a cost per lead of ₹11.86 (averaging ₹4–7 for the best-performing ad sets).
Total reach of 29,834 unique users and 46,200 impressions — all within a tightly controlled daily budget of ₹189.
Actual Meta Ads Manager screenshot — Ecoroute campaign
Three things made this campaign exceptional. First, creative ownership — by producing all ad content in-house, DigiFix ensured the messaging felt authentic and local, not generic. Second, persona precision — recognising that a small kirana owner and a corporate procurement head need radically different conversations, and building separate funnels for each. Third, budget discipline — geo-targeting and inventory-led campaign logic meant every rupee worked for an audience that could actually become a customer. The result was not just leads — it was a business pulled back from the edge.